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About

We believe everyone is worthy of being their best self

Over 80% of Americans experience chronic stress. Yet, 60% do not get the emotional support they need to cope with stress.

Instead of distractions or short-term relief, alternative therapy gets to the root of the problem. It calls out the pattern, breaks the pattern, and therefore enables you to choose a different result.

We believe everyone is worthy of being their best self

Over 80% of Americans experience chronic stress. Yet, 60% do not get the emotional support they need to cope with stress.

Instead of distractions or short-term relief, alternative therapy gets to the root of the problem. It calls out the pattern, breaks the pattern, and therefore enables you to choose a different result.

Our Mission

We serve to empower those with curiosity and an open mind to find, be, and love your most authentic self.

Our Mission

We serve to empower those with curiosity and an open mind to find, be, and love your most authentic self.

OUR VALUES

Accessibility

We are open to everyone who has curiosity and an open mind.

Beauty

Everything we do is grounded in inspiring, authentic, and thoughtful design.

Integrity

We are intentional in all that we do.

Magic

There's magic in the experience of growth.

Connection

We realize that at the end of the day, journing together is more fulfilling.

OUR VALUES

Accessibility

We are open to everyone who has curiosity and an open mind.

Beauty

Everything we do is grounded in inspiring, authentic, and thoughtful design.

Integrity

We are intentional in all that we do.

Magic

There's magic in the experience of growth.

Connection

We realize that at the end of the day, journing together is more fulfilling.

We started as a wellness brand selling self-care products

Founders Ann Tham, Danielle Lumetta, and Natasha Wong found each other in between life's ups and downs. After sharing their stories of workaholism, heartbreak, and anxiety, which showed up as burnout, depression, and shingles, they realized their individual challenges were not unique. United in their desire to break patterns, they found power in alternative therapy and felt a responsibility to share.

We started as a wellness brand selling self-care products

Founders Ann Tham, Danielle Lumetta, and Natasha Wong found each other in between life's ups and downs. After sharing their stories of workaholism, heartbreak, and anxiety, which showed up as burnout, depression, and shingles, they realized their individual challenges were not unique. United in their desire to break patterns, they found power in alternative therapy and felt a responsibility to share.

Today, We are an integrated approach to self-care

We offer alternative therapy group sessions and products to release stress. We are a venture backed brand with 50+ global business accounts, including West Elm and locations in Hong Kong and Singapore. We've been featured in over 20 major publications including Forbes, Goop, Refinery29, SELF, and more.

Today, We are an integrated approach to self-care

We offer alternative therapy group sessions and products to release stress. We are a venture backed brand with 50+ global business accounts, including West Elm and locations in Hong Kong and Singapore. We've been featured in over 20 major publications including Forbes, Goop, Refinery29, SELF, and more.

OUR FOUNDERS

From the beginning and to this day, the practice of self-care is something our founders prioritize every day.

They deeply believe everyone is worthy of being their best self and hope Before Noon can serve as a community and bridge to living the life you deserve.

OUR FOUNDERS

From the beginning and to this day, the practice of self-care is something our founders prioritize every day.

They deeply believe everyone is worthy of being their best self and hope Before Noon can serve as a community and bridge to living the life you deserve.